Wild Rivers Market

Independent Grocer

Nestled where Redwood National Park meets the Pacific Ocean, Wild Rivers Market has been Crescent City's go-to natural foods destination for over 20 years. Family-owned and operated as a sister store to Eureka Natural Foods, this community-driven market brings the best in natural, organic, and local foods to one of California's most breathtaking coastal corners.

450 M Street

Crescent City

95531

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The market carries a solid selection of organic and natural groceries, fresh produce sourced from local farms and fishermen, bulk foods including grains, nuts, seeds, and dry goods, and a well-stocked supplements and wellness section. You'll also find a good range of organic, gluten-free, and vegan options throughout, craft beers and wine, and even a selection of Guatemalan gifts and handmade products that make for a unique browse.

The deli is a highlight — hand-crafted sandwiches, homemade soups, a salad bar, a hot food bar, and fresh-squeezed juices, all made with quality organic ingredients. Baked goods from Sally's by the Sea, a local bakery, round out the fresh daily offerings. The staff are known for being genuinely knowledgeable and friendly, and the store sends out a daily hot food bar text alert so you know what's being served.

If you're heading through Crescent City on your way to or from Redwood National Park, Wild Rivers Market is a perfect pit stop. Stock up on organic snacks and produce for your camping or cabin stay, grab a fresh sandwich and soup for the road, or pick up a fresh juice to fuel your next hike through the redwoods. It's a small store that packs a lot in — and a welcome find in a part of California where natural food options can be hard to come by.

In-Store
Prepared Foods

Salad & Hot Bar

Bakery

Deli

Juice & Smoothies
Vegetables

Wine

Bulk Foods

Fruits

Pantry Essentials

Seafood Market

Beer
Gluten-Free

Organic

Vegan

Vegetarian